“In-depth interviews help collect rich, detailed data on participants' opinions, beliefs, and experiences.” As a trusted qualitative market research method, they provide flexibility and confidentiality—key elements in understanding real perspectives. Thematic qualitative analysis further reveals behavioral patterns essential for informed decision-making. Read More: https://www.unimrkt.com/blog/evaluating-In-depth-interviews-as-a-qualitative-data-collection-method.php